Credit Unions
Focus Groups
About Focus Groups:
Focus groups are in-depth group discussions, usually consisting of 8-10 members. The groups last about two hours and are moderated by a trained member of the Research staff.

While focus groups are not appropriate for gathering numerical information (they are not "mini surveys"), they are ideal for exploring complex values, attitudes, and behavior patterns. Focus groups might be used, for example, to explore members' preferences for new services, to evaluate the strengths and weaknesses of advertising concepts, or to investigate a possible name change for the credit union.

Typically, focus groups are held during the evenings, at the credit union (we recommend conducting the groups on-site, although focus group facilities are available for an additional cost). Participants are served snacks and are paid an incentive, usually about $50. All focus groups are audiotaped.

Respective Responsibilities
Texas Credit Union League: (1) preparing the moderator guide in consultation with the credit union; (2) moderating all focus groups; (3) writing the final report; (4) delivering audiotapes of all focus groups to the credit union.

The Credit Union: (1) obtaining focus group participants (we can supply sample telephone solicitation scripts); (2) securing the location of the focus groups; (3) supplying participants with information regarding times, location, etc.; (4) providing incentives to participants.

Timeframe and Costs
Research will provide a written report of the findings within three weeks of the last focus group conducted for the credit union. We charge a $600 moderating fee per group and a $600 report writing fee per group, plus the moderator's travel expenses.