Member demands and expectations are continually changing.

We firmly believe that the best way to determine your members' financial wants and needs is through a customized membership survey. Credit unions that desire a greater understanding of what products and services are of most importance to their members and what level of service they expect from their credit union, are encouraged to learn more about Member Surveys and Focus Groups available through the Research Department at Credit Union Resources.

 
RESEARCH FOR A WINNING STRATEGY

• Member Surveys - find out specific information about your membership such as what other financial institutions members are using, satisfaction ratings, new service feasibility, and demographics
   
• Employee Surveys - examine the link between employee satisfaction and business outcomes like productivity, member loyalty, revenue and profit growth
   
• Focus Groups - determine product preferences, business strengths and weaknesses, evaluate advertising and potential behavior patters
   
• Compensation Surveys
   
• League Image Surveys

For more information, contact Doug Foister, Director of Research at (800) 442-5762, Ext. 6477 or email dfoister@tcul.coop.