Credit Unions
Universal Sessions, Stellar Line Up!

 

Wednesday, October 6  
8:00 am - 9:00 am Registration & Continental Breakfast
9:00 am - 7:00 pm Idea Share
9:00 am - 10:15 am Welcome & Opening General Session
  Tough Tactics for Tough Times: Winning More Business in Today's Soft Economy
Tim Wackel, The Wackel Group
10:15 am - 10:30 am Refreshment Break 
  Sponsored by:
10:30 am - Noon Stratosphere 1 - Concurrent Sessions
  1. Putting Some ZING in Your Business Deposit Program - Packaging Deposit & Services & Maximizing Marketing Opportunities
  Larry Middleman & Mike Smith, Credit Union Business Group
  2. E-Money
  Robbie Wright, CU Innovators
  3. Marketing and Regulatory Compliance in 2010: The Challenge of a Lifetime!
  Mike Blalack & Charlie Williams, Blalack & Williams, P.C.
  4. Activating Your Media Mojo
  Terry Young, Southwest Corporate FCU
Noon - 1:00 pm Networking Lunch
1:00 pm - 2:15 pm Stratosphere 2 - Concurrent Sessions
  5. Putting some ZING in Your Business Lending Program: Getting Beyond the Loan as a Transaction to Create a Relationship
  Larry Middleman & Mike Smith, Credit Union Business Group
  6. Using Tech to Attract Younger Members
  Robbie Wright, CU Innovators
  7. Trading Spaces Marketing: The Look of a $25,000 Campaign for $1,000
  J. Mark Arnold, Neighborhood CU
  8. It's More Than a Credit Union - It's a Movement! How Getting Political Can Increase Loyalty, Strengthen Brand, and Save Credit Unions
  Winter Prosapio, Texas Credit Union League
2:30 pm - 4:30 pm Sky's the Limit Competition
4:30 pm - 6:30 pm "Thank You" Reception & Vendor Fair
  Sponsored by:
   
Thursday, October 7  
8:30 am - 9:00 am Continental Breakfast
  Sponsored by:
9:00 am - 5:00 pm Idea Share
9:00 am - 10:00 am General Session
  Be the Change
  Matt Davis & Brent Dixon, Filene Research Institute
  Sponsored by:
10:00 am - 10:15 am Refreshment Break
10:15 am - 11:45 am Stratosphere 3 - Concurrent Sessions
  9. Business Development - Share & Tear
  Facilitator J. Mark Arnold, Neighborhod CU
Panelists: Julie Ferguson, JRF Consulting, LLC - Stephen Perry, CUNA Mutual Group
  10. Social Commerce: Leverage Your Customers to Drive Online Sales
  Kent White, Bazaarvoice
  11. Filene Research Update: From Status Quo to Status Whoa
  Matt Davis & Brent Dixon, Filene Research Institute
  12. Right Copy. Write Now!
  Terry Young, Southwest Corporate FCU & Elisa Jackson Rode, Kearley & Company
11:45 am - 1:00 pm
 		 Who Will Get Bragging Rights? Awards Luncheon: Marketing/Business Development Professional of the Year
1:15 pm - 2:45 pm Stratosphere 4 - Concurrent Sessions
  13. Overcoming the Fear of User-Generated Content for Highly-Regulated Industries
  Kent White, Bazaarvoice
  14. Bottle the Buzz: Word of Mouth Marketing
  Jeff Stevens, Creative Brand Communications
  15. Ready to Boost Your Business? It Ain't About Size! Email Strategy, Tips & Trends
  Greg Cangialosi, Blue Sky Factory
  16. Prospecting NEW SEGs and Leveraging Existing Relationships
  Julie Ferguson, JRF Consulting, LLC
2:45 pm - 3:00 pm Refreshment Break 
  Sponsored by:
3:00 pm - 3:30 pm TCUL Marketing & Business Development Council Annual Meeting
3:45 pm - 5:00 pm Lone Star Awards
   
Friday, October 8  
8:30 am - 9:00 am Continental Breakfast
  Sponsored by:
9:00 am - 10:30 am Stratosphere 5 - Concurrent Sessions
  17. Look Outside to Grow Inside
  James Robert Lay, PTP New Media
  18. The Psychographic Approach to Marketing
  Denise Wymore, Credit Union Association of New Mexico
  19. Close Encounters of the Best Kind: Maximizing Moments
  Julie Ferguson, JRF Consulting, LLC
  20. Engage Tellers in a Winning Member Relationship Management (MRM) Strategy - Taking a Page from SSFCU
  Michael Baker, Kiva Group, Inc. & Starlene Ashley, Security Service FCU
Sponsored by: CU Peer
10:30 am - 10:45 am Refreshment Break 
10:45 am - Noon Closing General Session
  Charting New Waters Daily
  Greg Cangialosi, Blue Sky Factory
  Sponsored by: