The voice of Texas Credit Union League (TCUL) CEO Dick Ensweiler will soon be heard worldwide.  Beginning Jan. 14, Ensweiler will host a live monthly radio program on Blog Talk Radio, a social radio network that allows users to connect quickly and directly with their audience.

“Credit unions have been America’s best kept secret for far too long.  We are a stabilizing force in the U.S. economy, but we are often overshadowed by our for-profit counterparts,” notes Ensweiler.  “We have a great story to tell and we need to do more to let the public know that we are here, we are financially sound, and we’re ready to serve.”

Capitalizing on his vast and diverse experience and knowledge, his “Your Money, Your Matters” program will inform and educate the public on a wide array of issues related to personal finance, such asset building, retirement planning, investments, etc. In addition Ensweiler will take advantage of this opportunity to address current issues, including the economy, financial marketplace and credit unions in general.

“If we want to be a part of the conversation, we can’t wait for an invitation.  We have to inject ourselves into the conversation.  Social media is a valuable business tool and a cost-effective way for us to reach the masses,” Ensweiler continued.  “Hosting a program on Blog Talk Radio affords us the opportunity to let the world know who we are, and gain insight into how we are empowering families and impacting communities.”

Joining Ensweiler in his debut program, “Credit Unions Help American Families Ride out the Economic Storm,” is John Tippets, long-time leader of American Airlines CU.  The duo will weigh in on today’s economic climate and how it’s impacting American families, as well as explore how credit unions are serving as a stabilizing force in the financial sector. Specifically, they will discuss how the credit union structure has enabled this industry to weather the economic storm, and how consumers benefit from credit unions’ presence in the financial services industry. Ensweiler and Tippets will invite listeners to learn how credit unions strengthen families and communities, and what differentiates credit unions from their for-profit counterparts.

The 30-minue program begins at 4 p.m. Jan. 14.  It is a live program, and to tune in, you simply go to http://www.blogtalkradio.com/tcul on the day and time of the broadcast, and click play/chat.  The program allows for chatting amongst listeners, as well posing questions either online for via call-in, at (646) 929-1020.