The CEIR, Centre for Exhibition Industry Research, reports that 40% of companies exhibiting for the first time, fail to achieve good returns on their exhibition investment largely due to lack of exhibitor education and information. The booth staff is one of the most important elements in successful exhibition. They are selling the value of your company and your products, taking the leads and inquiries from attendees. Well trained and motivated booth staff can improve the return on your exhibition investment by a staggering 300%!
From dialing in or logging on from your home or office, to attending specialized seminars to participating in the industrys trade shows - TCUL offers a wide variety of educational opportunities. After all, education is the cornerstone of what we do. Therefore, we feel the following articles will provide to you, exhibitors, some ideas and insights to get the most out of your trade show investment.