Presenter: Celeste Cook, cuStrategies LLC
Date: Wednesday, April 18, 2012
Time: 2:00 - 3:30 pm Central

Focus:
Elevate your members’ service experience to Service EXTRAordinaire and discover how to increase member profitability and loyalty for life – even with disgruntled members!  Explore ways to deliver service you are NOT obliged to give using the Five Cs to add value.  Discover strategies that can help you build stronger, deeper member relationships, as well as capture more loan opportunities.  Learn what you can do to engage your members and grow your credit union!

What You Will Learn

• How to elevate your service to Service EXTRAordinaire
• Delivering clear, concise, and compelling messages to engage members and increase profitability
• The service we are NOT obliged to give that members value most
• The 5 C’s of Service EXTRAordinaire
• Learn how asking the right questions can lead to the right conversations and solutions
• Creative strategies that can increase member profitability and loyalty for life!

Who Should Sign Up?
This informative session is designed for all frontline staff, branch management, sales and service managers, and business development staff.

About the Presenter:
Celeste is the founder and President/CEO of cuStrategies LLC.  As a credit union industry strategist and expert, she provides strategic planning, consulting, and training to the credit union industry.  A dynamic and engaging speaker for over 15 years, Celeste delivers motivational keynote sessions for national credit union associations and credit union leagues across the nation.

Celeste previously worked for a $1.6 billion credit union in Atlanta and worked as a consultant/trainer with Rex Johnson of Lending Solutions Consulting.  Celeste has a degree in business management, a Certification in Sales Leadership Strategies through CUNA, and has contributed to several articles in the Branch Managers Letter.